Kickstart your Digital Marketing Journey

Learn from the best and create digital strategies that promote sales.

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Next Cohort Starts

November 14th, 2024

Our alumni work here

Who can enrol for this course

Zyonel Academy’s Digital Marketing course was designed for beginners and those looking to enhance their current skills.

Class duration

5 Hours/Week

Course duration

12 Weeks

Training delivery mode

Online + Onsite

Learning model

Instructor-Led Lectures

Learn in real-time from industry-expert and enjoy interactive sessions from the comfort of your home.

Mentorship

In addition to live classes, students receive full support from a personal mentor throughout their project phase.

Peer-to-Peer-Learning

Learning with your peers boosts your confidence and collaborative skills. 

Project-Based Learning

Build your portfolio by working on complex projects that will challenge your problem solving skills and prepare you for your first job.

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Curriculum

  • Overview of Digital Marketing
  • Evolution of Digital Marketing
  • Key Concepts and Terminologies

  • Importance of Target Audience
  • Market Segmentation
  • Creating Buying Personas

  • Importance of a Website in Digital Marketing
  • Website Design Principles and User Experience
  • Basics of Website Development Platforms and Content Management Systems (CMS)

  • Introduction to SEO and Its Importance
  • On-Page SEO Techniques
  • Off-Page SEO Strategies
  • Keyword Research, Optimization, and Tracking

  • Introduction to Content Marketing
  • Creating Engaging and Valuable Content
  • Content Distribution Channels
  • Content Promotion Strategies

  • Overview of Major Social Media Platforms
  • Creating a Social Media Strategy
  • Social Media Advertising Fundamentals
  • Social Media Analytics and Measurement

  • Introduction to Email Marketing
  • Building an Email List and Segmentation Strategies
  • Email Campaign Creation and Optimization
  • Email Analytics and Performance Tracking

  • Understanding PPC Advertising
  • Keyword Research and Ad Copywriting for PPC
  • PPC Campaign Setup and Budgeting
  • PPC Campaign Optimization and Performance Tracking

  • Importance of Data Analytics in Digital Marketing
  • Key Performance Indicators (KPIs) and Metrics
  • Tools for Digital Marketing Analytics
  • Data Analysis and Reporting

  • Introduction to Digital Marketing Strategy
  • Setting SMART Goals and Objectives
  • Creating a Digital Marketing Plan
  • Budget Allocation and Resource Planning

Learning tools

Below are the tools that form the foundation of Back-end Development practices and are essential for developing powerful backend systems.

Mailchimp

Google Analytics

Google Ads

Canva

Hootsuite

SEO PowerSuite

Trello

SEMRUSH

Alumni success story

Training at Zyonel was transforming for me.

It boosted my skills across coding, teamwork, communication, & problem-solving, standing out with its supportive community & real-world approach.

Victor

I gained invaluable insight into the tech industry.

Zyonel's Data Analysis course was eye-opening, offering crucial insights & practical skills for a data analyst career. Grateful for the invaluable experience.

Queen

My problem solving skills improved tremendously.

Zyonel Academy broadened my perspective on backend development, especially as a woman. The structured learning, mentorship, collaboration, and projects greatly improved my problem-solving skills. Thankful to Zyonel!"

Tamilore

Ready to take the next bold step?

Start your journey today!

₦150,000

Full tuition payment

₦200,000

Get 20% off your payment

Promo expires 14th November 2024.

Pay 100% upfront. 

₦80,000 x 2

Instalment tuition payment

₦150,000

Get 20% off your payment

Promo expires 14th November 2024

Pay 50% upfront and 50% balance before the 6th week of the training. 

Enrol now

Frequently
asked questions

The training is strictly online. However, students are allowed to meet physically with their private mentors during the project phase.